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Selfmade Leathers
Strategic product placement
Cultural brand alignment
High-visibility media exposure
Date
2024
Cleveland, Ohio
2024 Rock & Roll Hall of Fame induction ceremony took place October 19th at Rocket Mortgage Field House in Cleveland, Ohio at 6:30pm EST. Premiered live on Disney plus and will re-air on HULU January 2, 2025.
October 19, 2024
Air Date Oct 19th 2024
Re-air Jan 2nd, 2025
Impact
Global audience reach through live performance and press coverage, association with a historic music milestone, luxury fashion positioned within a permanent cultural archive
Senrosius & Co. executed strategic product placement during the Rock and Roll Hall of Fame induction of A Tribe Called Quest, placing Selfmade Leathers on one of music’s most historic stages.
During the induction performance, Busta Rhymes appeared wearing a custom, one-of-three Violator leather jackets designed by Selfmade Leathers. The appearance delivered immediate high-visibility exposure, positioning the brand at the intersection of heritage hip-hop, luxury craftsmanship, and global cultural recognition.
This moment translated artisan fashion into a live cultural artifact; broadcast, photographed, and archived as part of music history, demonstrating the power of intentional placement over traditional advertising. The result was organic brand elevation through authenticity, relevance, and legacy.
